IF - hi-res press images

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Press release IF

What if
you could be that women who enters the room and…
Looks really stunning yet smart.
Stands out from the crowd, still she is full of secrets.
Attracts the looks of others…but she is focused & humble.

You should be her. Every day.

Who we are?

The IF… brand is a story about the passion of being a contemporary woman. We believe that clothes have power. They emphasize not the features of your appearance, but your character.
Who you are.
That's why when we design dresses, we want them to be like your secret weapon.
And when we sew a fabulous coat that can hide your most secrets, we want it to encourage others to discover them.

There are two women behind the IF… brand. Each of us has a story. It is a story full of love, difficult decisions, moral considerations.
It is a story full of strength. Because is there anything else that sets us apart and at the same time combines …wherever we come from?

IF…. is a strength that you can feel in your clothes.
If you want to.

download the press release in PDF format

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